SECRET OUTLET
Secret Outlet is a members-only platform offering exclusive access to luxury brands at remarkable discounts.The brand identity centers on a custom “SO” monogram, a subtle reference to the percentage symbol that evokes secrecy and value. The visual system is minimal and monochromatic, using a black-and-white palette as its foundation. Color enters only through brand and campaign photography, carefully integrated to maintain coherence and impact. The monogram can stand alone as a playful, animated element across stories, videos, and posts quietly reinforcing the idea of exclusivity and hidden value. The result is a cohesive, curious, and minimal design language that feels both refined and unexpected.
Branding / Campaign
Year: 2023
